Unilever Careers Uk – Campaign Strategist in London, UK

Overview

Position Title: Campaign Strategist

Company: Unilever

Location: London, UK

Job Description:

Here at graze we’re on a never-ending hunt for tastier, crunchier, fresher, better snacking. Why? Because we’re here to rewrite the snacking rulebook, for healthy people and the planet. We think snacks made with seriously tasty, wholesome ingredients and lots of imagination is how it should be, always.

Responsibilities:

• Transforming our approach to brand campaigns and delivering the most disruptive and eye catching activations yet that reflect our bold new brand purpose !
• Establishing step changing campaign design thinking right from insight, to strategy, all the way through to execution and success metrics
• Defining a really sharp understanding of graze’s targeted audiences, their tension points and how best Graze can answer to these
• Developing best in class creative briefs that will step change the quality of Graze’s creative output
• Defining Graze’s digital strategy (think display, affiliates, social, influencer, partnerships). What are our priority digital activation channels, and how do these best deliver against our brand objectives and key jobs to be done?

Requirements:

• Likely that you’ll have Suitable years of experience developing your skills in brand strategy & digital communications
• Capable of developing strong creative briefs that lead to fresh, disruptive & eye catching campaigns
• You build campaign strategies! And enjoy building a sharp brief that defines the activity’s core audience, the consumer tensions that you are trying to solve and the behaviour change that the campaign will deliver
• You are skilled in activating campaigns across a plethora of different digital channels including display, affiliates, social, influencer and partnerships
• You love managing and developing a brand’s social media presence
• Fresh thinking! You have the skills and the ambition to challenge the status quo, and rethink how best we can deliver Graze’s communication plans for the future.