Media Analytics Lead – Bcg Graduate Scheme London

Overview

Position Title: Media Analytics Lead

Company: Boston Consulting Group (BCG)

Location: London, UK

Job Description

The Media Analytics Lead will be part of the BCG Newsroom, which is part of the Marketing & Communications organization. The BCG Newsroom is the “connecting content and amplification hub” within BCG Marketing & Communications, which interlocks and orchestrates communication and marketing channels globally to leverage BCG’s most important messages. The BCG Newsroom collaborates with local marketing teams as well as Practice Area Marketing for shaping, identifying and amplifying content. The BCG Newsroom acts proactively and stays on top of recent external developments.

Responsibilities:

• Create an approach to a data-driven media relations, influencer and storytelling model
• Be on top of editorial agendas of key media outlets to be able to make recommendations, test hypothesis and engagement strategies
• Connect the dots between BCG’s content production and the media team in terms of content creation and shaping earned strategies
• Play an active part in targeting of thought leadership/company actions to the right audiences
• Research and advise on the tools and technology needed for future analysis
• Establish reporting and information sharing cadence with key/senior stakeholders

Requirements:

• 5+ years as a media relations specialist at a PR agency or at corporate communications in a global company
• 5+ years in an analyst role working with marketing performance data (paid, organic, listening, benchmarking)
• Experience in working with journalists and a proven experience of media engagement and contacts
• Hands on keyboard experience with media analytics, engagement, and reporting tools/technology
• Bachelor’s Degree in a relevant field of expertise, Master’s Degree, or MBA a plus
• Background from journalism school a plus