General Marketing Analyst – Pearson Work From Home Maidstone

Overview

Position Title: General Marketing Analyst

Company: Pearson

Location: Maidstone, UK

Job Description

Pearson is a global education company that helps people around the world to make progress in their lives through learning. With a rich heritage that combines 150 years of experience in publishing with the latest learning technology and digital services, we help people to learn whatever, wherever and however they choose. We are now transforming Pearson to accelerate our activity in digital learning, education services and emerging markets. This will enable us to make a lasting impact in helping to solve some of the most important challenges in global education.

Responsibilities:

• Effectively communicate performance marketing campaign objectives, benchmarks and KPIs across the WFS marketing team
• Create performance marketing campaigns which acquire marketing qualified leads, convert customers and grow revenue
• Ensure all performance marketing activity is consistently measured, evaluated and optimised
• Continually test, optimise, innovate and proactively share results and insights with the team
• Provide reporting and analysis on all performance activity performance and KPIs across the team
• Manage marketing operations and technology projects which make difficult processes easier, improve the impact of marketing activities and drive more efficient spending.
• Proactively engage, align and collaborate with the performance marketing and web strategy teams within the General Qualifications / Schools division
• Ensure the performance marketing budget is consistently managed
• Provide performance marketing guidance, proactive upskilling and encourage best practice sharing across the WFS marketing team

Requirements:

• Experience of managing multiple campaigns simultaneously
• Ability to manage multiple stakeholders across teams in order to meet objectives and deliver results
• In-depth knowledge of performance marketing KPIs, terminology and best practices
• Experience of managing performance marketing platforms and activity in-house
• Strong analytical skillset with experience of managing multiple projects simultaneously to drive results
• Budget management experience
• Exceptional attention to detail and highly organised
• Proactive, pragmatic and analytical mindset
• Positive, collaborative, can-do attitude
• Passionate about customer data and experience